Jacob grew up on the Coffs Coast and is fond of its lifestyle and environmental qualities. He graduated with first class Honours from Griffith University (Brisbane) with a Bachelor of Urban and Environmental Planning. Jacob's honours dissertation investigated the impediments to planning for and developing more sustainable and affordable housing. After working for GeoLINK for a couple of years, Jacob moved to Melbourne where he worked for Yarra City Council (one of Victoria's most diverse and busiest planning departments) as a Statutory Planner for four and half years. In 2017 Jacob returned to Coffs Harbour and re-joined the GeoLINK team.